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Kantar maintains a close relationship with consumers, and develops expert knowledge on their attitude and behaviour. This is achieved through cultural, geographical and economic diversity considerations. Our reports, analysis and studies are easily accessible to all market actors.
Our media plan is an online platform that allows you to optimise your communication strategies. It is backed by an on-going study of media audiences (offline and online), and of channel visibility. To help you plan your strategy, and to optimise advertising costs, the online platform includes a media planning tool, allowing you to choose the appropriate media channel based on your target audience.
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