Market research & Consulting
UNDERSTANDING YOUR CONSUMER
Identify, size and understand different segments of your market using triangulation methodology: socio demographic and psychographic analysis, as well as lifestyle analysis and trends analysis.
UNDERSTANDING THE SHOPPER’S BEHAVIOUR AND THEIR PATH TO PURCHASE
Identify the distribution channels, the performance of categories and brands, purchasing process to elaborate successful retail strategies
BUILDING, MEASURING YOUR BRAND AND PROMOTING YOUR PRODUCT RANGE
ENHANCING YOUR CUSTOMER EXPERIENCE
Measure the customer’s satisfaction; understand their expectations throughout the customer journey to transform clients into brand ambassadors..
IMPACTFUL COMMUNICATION WITH YOUR TARGET
Understand the performance of each media and non media channel to design an optimal media mix.