LOCAL MARKET INSIGHTS
27% of Mauritians are from Gen Y
70% of Millennials have a smartphone
REPORT | FRENCH
L’indice de confiance des consommateurs mauriciens – Troisième trimestre 2019
ARTICLE | FRENCH
Does the print media still occupy an important place in the life of Mauritians?
Are Mauritians following the global trend? Get all the details in this article.
Our team gathers data and carries out studies to bring you reliable insights all year round. Our on-demand solutions consist of ready-made reports and studies that are immediately available to allow you to make faster business decisions with greater confidence.
Our media plan is an online platform that allows you to optimise your communication strategies. It is backed by an on-going study of media audiences (offline and online), and of channel visibility. To help you plan your strategy, and to optimise advertising costs, the online platform includes a media planning tool, allowing you to choose the appropriate media channel based on your target audience.
We identify distribution channels, the performance of categories and brands, as well as the purchasing process, to develop successful retail strategies.
Based on audience research, our interactive tracker gives advertisers and communication agencies a deeper understanding of the audience, in order to optimise their media strategies.
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