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THE CONSUMER’S SPECIALIST

Market Research, Marketing & Strategic Consultancy

Independent by nature and innovative by passion, Kantar TNS proposes and implements concrete marketing, communication and digital strategies and action plans, coherent with the market, competitors, consumer expectations and your global strategy.

Kantar TNS is the Consumer’s specialist & Market Intelligence expert.  Since 24 years in the Indian Ocean, we support companies, institutions and organisations to embrace the challenges of today & tomorrow.

Tailor-made Research

To answer specific business issues, we design Tailor-made quantitative or qualitative research and surveys.

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Consulting & Strategy

We develop marketing, digital and communication strategies and plans based on market research and intelligence. Independent from media companies and groups, we focus on efficiency and client success.

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Market Intelligence & data mining

Based on the latest market data analysis, “ready-made” reports on different themes are available such as: shopper study, online media strategy, media consumption, market analysis by generation, retail tracker, share of voice, digital audience

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Desk Africa

With high growth rate and significant middle class development, Africa is now positioned as a very attractive market. Using the international network of KANTAR TNS, we will assess your potential and identify key success factor.

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Market research & Consulting

UNDERSTANDING YOUR CONSUMER

Identify, size and understand different segments of your market using triangulation methodology: socio demographic and psychographic analysis, as well as lifestyle analysis and trends analysis.

UNDERSTANDING THE SHOPPER’S BEHAVIOUR AND THEIR PATH TO PURCHASE

Identify the distribution channels, the performance of categories and brands, purchasing process to elaborate successful retail strategies

BUILDING, MEASURING YOUR BRAND AND PROMOTING YOUR PRODUCT RANGE

Customers’ survey, brand, product and concept testing before launch, repositioning a successful range of product.

ENHANCING YOUR CUSTOMER EXPERIENCE

Measure the customer’s satisfaction; understand their expectations throughout the customer journey to transform clients into brand ambassadors..

           

IMPACTFUL COMMUNICATION WITH YOUR TARGET

Understand the performance of each media and non media channel to design an optimal media mix.

Infographics

Millennial

Independence

Sponsoring

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