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KNOW YOUR AUDIENCE

Get access to key buyer insights and take the lead over competition

Living in a fast-paced world means changing needs and evolving habits. Knowing your audience is what sets you apart from your competitors. Kantar’s Audience Tracker allows you to follow your target audience’s interactions with the media (day and time), and to observe the evolution of other touch points based on audience profiles.

Features and Benefits

BETTER TARGETING

The Audience Tracker allows you to know your audience based on different factors: gender, age group, region, socio-economic categories, and so on. .You can access the Media Summary and refine your target audience for an overall view of their media preference.

MEDIA CONSUMPTION OF YOUR AUDIENCE

Access insights on the touch points that influence your audience. You can now know when your target audience is watching a specific TV channel or listening to a particular radio channel, and which newspaper they prefer reading. The overall profiles for billboards and bus adverts consumption, are also available.

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