UNDERSTAND YOUR CURRENT AND
Every business needs an interpretation of trends to understand how their consumer base thinks and feels. To better position itself on the market towards current and potential consumers, and in order to boost sales, insights are crucial. At Kantar, we identify and study different segments of your market through socio demographic and psychographic analysis, as well as lifestyle and trends analysis.
Understanding how millennials live, their spending habits and more
The Millennials (Gen Y) report aims at understanding the Generation Y, i.e. those between the age of 23 and 39. It looks at how millennials live, and dig into their values and goals. The study also provides insights with regards to the millennials’ spending habits (food, entertainment and shopping), as well as their driving and media consumption habits.
Understanding African consumers and trends across Africa
Africa Life is a study by Kantar that tracks trends across Africa. It helps understand African consumers, their priorities, expectations, and aspirations, as well as the consumption dynamics across several key categories. For its 2019th edition, Kantar has studied six key sub-Saharan countries: Cameroon, Ivory Coast, Senegal, Ghana, Nigeria and Kenya. 800 interviews were carried out in each market and 1200 in Nigeria only.
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