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UNDERSTAND YOUR CURRENT AND
POTENTIAL CONSUMERS

Every business needs an interpretation of trends to understand how their consumer base thinks and feels. To better position itself on the market towards current and potential consumers, and in order to boost sales, insights are crucial. At Kantar, we identify and study different segments of your market through socio demographic and psychographic analysis, as well as lifestyle and trends analysis.

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Evolution of society and new behaviours of Mauritians

The Essence XYZ Intelligence report is a study carried out with a sample count of 1250 people, between the age of 16 and 74. Its aim: understand the evolution of society and new behaviours of Mauritians through the generational, socio professional, and the regional prisms. It offers a complete overview of Mauritian society, values, spending patterns, and leisure and food habits.

Understanding how millennials live, their spending habits and more

The Millennials (Gen Y) report aims at understanding the Generation Y, i.e. those between the age of 23 and 39. It looks at how millennials live, and dig into their values and goals. The study also provides insights with regards to the millennials’ spending habits (food, entertainment and shopping), as well as their driving and media consumption habits.

How optimistic or pessimistic consumers are about the country’s economy

Using a method set by Kantar worldwide, the CCI measures how optimistic or pessimistic consumers are about the country’s economy. It also provides insights on whether the consumption context and the employment situation are perceived as being favourable or not. In a nutshell, the report sheds light over the concerns and fears of Mauritians with regards to the local economic situation, and thus helps determine the socio-economic challenges for the year.

Understanding African consumers and trends across Africa

Africa Life is a study by Kantar that tracks trends across Africa. It helps understand African consumers, their priorities, expectations, and aspirations, as well as the consumption dynamics across several key categories. For its 2019th edition, Kantar has studied six key sub-Saharan countries: Cameroon, Ivory Coast, Senegal, Ghana, Nigeria and Kenya. 800 interviews were carried out in each market and 1200 in Nigeria only.

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