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Kantar TNS maintains a close relationship with consumers and develops an expert knowledge on their attitude and behaviour, considering cultural, geographical and economic diversity. Reports, analysis and studies are easily accessible to all market actors. Information concern Mauritius, Madagascar and Reunion markets.

Consumer insights & Society

Essence XYZ

A study on generational segmentation, offering a complete panorama of Mauritian society, values, spending behaviour, leisure and food habits.

Report
Last update Nov 2017

Millennials (Gen Y)

A detailed portrait of Millennials (Gen Y): standard of living and lifestyle, values and goals, housing and projects, eating and spending habits, digital and media consumption.

Report
Last update Feb 2018

The Consumer Confidence Index (CCI)

The Consumer Confidence Index (CCI) is based on the Consumer Confidence Survey, it measures how optimistic or pessimistic consumers are with respect to the economy in the near future.
The calculation of the confidence index is based on a method set by Kantar TNS worldwide. It measures the perception of the current and future economic situation, the perception on the employment evolution and income. It also measures the consumption context being perceived as favourable or not.

 

Retail & Shopper

This report is done per category, price will vary as per category of product/service

Retail Audit

Monitors market shares, sales volume, numerical distribution. Based on a panel of retail outlets: tradtional, specialised (pharmacy, restaurant) and supermarkets/hypermarkets.

Shopper Study

An on-going analysis of hypermarket and commercial centres’ performance: awareness, frequency of visit, usage, satisfaction levels.

 Report per category
Continuous monthly tracker

Brand Tracker

Measure the performance and reputation of a brand and its competitors. This brand tracker helps company to identify and measure image attributes and visibility on market.



Market Tracker

Measure the performance and reputation of a brand and its competitors. This brand tracker helps company to identify and measure image attributes and visibility on market.


Merchandising Monitor

It ensures that your planogram is respected and that your brands are optimizing their presence on the shelves, where in terms of products or in terms of point of sales communications.

It also monitors competitors’ merchandising activities

Communication & Digital

Audience Tracker

Based on audience research, this interactive tracker gives advertisers and agencies a deeper understanding of the audience to optimise their media strategies.

Online report

Media Plan

An on-going study of media audience offline and online and channel visibility. An online platform which include a media planning tool, allowing to choose the appropriate media according to the target audience and optimise the advertising cost.
Online Report
Last update Oct 2018

Share of Voice

A continuous monitoring of advertising expenses on television, radio, press and billboards available on an online reporting.


Connected life

An analysis of digital behaviours: equipment, digital platform used. An essential piece of research to design and implement your digitalisation : ecommerce, online communication and ads

Report
Last update Feb 2018

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