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QUANTITATIVE STUDIES & BIG DATA

The latest technologies are used to improve the performance of our interviewers’ team and tele operators either full time or part time: GPS localisation, Computer-Aided Interviews, Interviews by email, online panel, retail census, studies on digital trends, etc.

Our teams benefits from the latest analysis techniques in data sciences through our international partner Kantar TNS and its  KANTAR network.

 

QUALITATIVE STUDIES, OBSERVATIONS, ETHNOGRAPHY AND IMMERSIONS

The consumer is evolving, its purchasing and decision making are becoming more complex. To understand these developments, our research tools have been reviewed accordingly: consumer groups meetings and online, forums and social network analysis, observation in buying or consuming situation.

Our offices are well equipped to attend group interviews in strict confidentiality. Our teams are trained on specific Kantar TNS tools, such as NeedScope and latest projective techniques.

DESIGN THINKING

Innovation is at the heart of tomorrow’s performance. However, the traditional qualitative methods are not enough to shape tomorrow.

Kantar has implemented the Innovation Journey which allows to co-work with the customer on the products and services of tomorrow. Based on the latest techniques like design thinking and lean-startup, we build a long-term innovation journey.

The trainings of our internal staff are done by our partner AIM and D-School at UCT.



AUDIENCE & MEDIA

Media online and offline study, media planner tool. Our unique and interactive tool connects market data to agencies and advertisers to increase efficiency and enable communication plans to reach their targets.

 

SOCIO – ECONOMIC AND SOCIAL STUDY

Societal, social and economic studies are essential for development institutions and actors. Often sensitive, the information is collected and processed in a specific way. Our partner, Kantar Public, assists us in the development of new approaches.

 

 

 

DATA MINING, SCIENCES & SEGMENTATION

Using your internal data can help you to better understand your market. With the best techniques and our unique experience in data analysis, we carry out analysis and train your teams to use them internally (CRM, etc).

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