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OPTIMISING YOUR RETAIL STRATEGY

We analyse the performance of your brand(s) vs the performance of your competitors, with regards to the buying behaviour of consumers. We also study trends in the shopping habits of Mauritians. Our data will thus help you plan successful retail strategies to maximise sales, and to stay relevant towards current and potential consumers.

Solutions

Determine what is working, and which strategy to adopt next

Our team gathers data not only on your brand’s pricing, stock levels and sales volume across retail outlets such as stores and supermarkets, but also on that of your competitors. Our analysis helps you determine what is working, and which strategy to adopt next.

Supermarkets and Hypermarkets

This Shopper Study analyses the performance of supermarkets and hypermarkets across the country by assessing the in-store and near-store behaviour of consumers towards them. This allows supermarkets and hypermarkets to determine their levels of popularity with consumers.

Shopping Malls

This report, revolving around the experience of the consumer, is targeted at the performance of malls in Mauritius. It helps assess which mall is the most preferred, and why. This helps malls better define strategies in order to retain current customers and to target new ones.

Category Management

Category management is essential in making your products stand out on shelves across retail outlets. Our team tailor-makes planograms, specifically for your brand, to suggest an optimum display for your products. This exercise ultimately helps you maximise sales and better cater to your consumers’ needs.

Market Monitor

Kantar’s Market Monitor allows you to measure the performance of your brand and your competitors, and to determine your target audience. It helps you assess your market penetration, and gauge whether your strategies have had an impact on consumers.

Solutions

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