OPTIMISING YOUR RETAIL STRATEGY
We analyse the performance of your brand(s) vs the performance of your competitors, with regards to the buying behaviour of consumers. We also study trends in the shopping habits of Mauritians. Our data will thus help you plan successful retail strategies to maximise sales, and to stay relevant towards current and potential consumers.
Supermarkets and Hypermarkets
This Shopper Study analyses the performance of supermarkets and hypermarkets across the country by assessing the in-store and near-store behaviour of consumers towards them. This allows supermarkets and hypermarkets to determine their levels of popularity with consumers.
This report, revolving around the experience of the consumer, is targeted at the performance of malls in Mauritius. It helps assess which mall is the most preferred, and why. This helps malls better define strategies in order to retain current customers and to target new ones.
Category management is essential in making your products stand out on shelves across retail outlets. Our team tailor-makes planograms, specifically for your brand, to suggest an optimum display for your products. This exercise ultimately helps you maximise sales and better cater to your consumers’ needs.
Kantar’s Market Monitor allows you to measure the performance of your brand and your competitors, and to determine your target audience. It helps you assess your market penetration, and gauge whether your strategies have had an impact on consumers.